Engagement?
Ghost Orchids Facebook has this term they like to use in the statistics on a fan or business page. It is engagement. Posts I make on Binford-Bell Studio are given information on how many peopled were reached as well as how many reacted to it. And then how many people were engaged with that post. Reached means they looked at the post. I have some trouble contemplating just how FB knows that but I have begun to pay attention to it because the variance between that number and those who reacted (took the time to press an icon of like or love, etc) seems critical. If I was to compare it to a booth at an art fair reached would be those who stopped to at least look and reacted would be those who nodded approval or just smiled. And engaged would be those who walked into the booth and asked about a specific piece hung on the booth wall. Clearly engagement is to be preferred. But basically Facebook members are drive by shooters or bombers. Bombers - people who share without comment an...