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Showing posts with the label marketing

The Theme is Humble

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Alone in the field The end of the year always brings about agonizing reappraisal. And a questioning of my assumptions. It is always easier to do this with others but not as easy to do it with ourselves. I have promised myself to do better this year at that. A local business just announced it was closing. They blamed us locals because we didn't shop there enough. But who would want to? I asked myself. And I was one of those that shopped there. They stocked products I wanted, but increasingly I was willing to drive over the mountain to get those products. The economy gets a lot of blame for failure of businesses. I do not have enough money to shop local a lot. I try to eat at least one restaurant meal a week. It is a budget line item. If I had more money I would spend more money. I blame the economy for the low sales at my studio. That and Google Maps had me in the wrong spot. But maybe it is that I am not a good painter. Or I have a toxic personality. Admittedly nobody need...

Not all about me

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The cat bench If there is a lesson to be learned from this 46 days of retreat it is that it isn't all about me. As an artist trying to make it through trying economic times I must admit I sometimes forget that. Especially in light of shameless self promotion. The new art market is the internet and it takes more than just a website. In fact websites may be going the way of the book store these days. Along with galleries and art fairs. What is hot in this day and ethernet age is Facebook, Twitter and blogs. And an artist needs all three and Google + I am not a tweet twit though I have a twitter account and post links to my blogs routinely. Blogspot makes that very easy. And also linking to Facebook and Google +. And the marketing gurus tell you that you must be active on all platforms to catch the attention of the art buyer. This has been one of my good weeks in that regard. I have sold two photographs on gallery wrap canvas largely because of my posts on my Facebook fa...