Sidetracked Charley

Ghost Orchids Facebook has this term they like to use in the statistics on a fan or business page. It is engagement. Posts I make on Binford-Bell Studio  are given information on how many peopled were reached as well as how many reacted to it. And then how many people were engaged with that post. Reached means they looked at the post. I have some trouble contemplating just how FB knows that but I have begun to pay attention to it because the variance between that number and those who reacted (took the time to press an icon of like or love, etc) seems critical. If I was to compare it to a booth at an art fair reached would be those who stopped to at least look and reacted would be those who nodded approval or just smiled. And engaged would be those who walked into the booth and asked about a specific piece hung on the booth wall. Clearly engagement is to be preferred. But basically Facebook members are drive by shooters or bombers. Bombers - people who share without comment an...

Patchwork In the beginning of my participation on Facebook there was a limit to the number of characters in a status message. We were all thrilled when they relaxed that limit of 120 characters. But at the same time they eliminated the Note or Journal option. Some of us went back to other platforms to do our journals and then link them to our FB pages. Others made longer and longer status messages with no break for paragraphs (note there is a way to do that) which were difficult to read. Obviously FB wanted us to stay short and sweet so they introduced the special backgrounds which only work with 120 characters or less. I fell for it hook, line and sinker. I even spent inordinate amounts of time editing my message so it would fit in their arbitrary frame. I even discovered that you could push the limit by when you picked your colorful background. In short, I am good at playing to the stage presented. Then there were those cute little icons. Not just the thumbs up. We asked for ...